{"id":56,"date":"2021-11-24T14:01:36","date_gmt":"2021-11-24T14:01:36","guid":{"rendered":"https:\/\/jobvision.ir\/hiring-advice\/?p=56"},"modified":"2022-01-22T11:33:21","modified_gmt":"2022-01-22T11:33:21","slug":"recruitment-marketing","status":"publish","type":"post","link":"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/","title":{"rendered":"\u062c\u0630\u0628 \u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0647 \u0633\u0628\u06a9 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627\u06cc \u062d\u0631\u0641\u0647\u200c\u0627\u06cc"},"content":{"rendered":"<p>\u0627\u06cc\u0646 \u0631\u0648\u0632\u0647\u0627 \u0628\u0627\u0632\u0627\u0631 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u062f\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0634\u062f\u0647 \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 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\u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0646\u062f\u0647\u06cc\u062f.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u0645\u0637\u0627\u0644\u0628\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u06cc\u062f \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fcfdcbc6c36\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #5c22d8;color:#5c22d8\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg 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href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%DA%A9%D8%A7%D9%86%D8%A7%D9%84_%D8%A7%D8%B1%D8%AA%D8%A8%D8%A7%D8%B7_%D8%A8%D8%A7_%D8%A7%D8%B3%D8%AA%D8%B9%D8%AF%D8%A7%D8%AF%D9%87%D8%A7_%D8%AF%D8%B1_%D8%A8%D8%B1%D8%A7%D8%A8%D8%B1_%D9%82%DB%8C%D9%81_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C\" title=\"\u06a9\u0627\u0646\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\">\u06a9\u0627\u0646\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%D9%85%D8%AE%D8%A7%D8%B7%D8%A8%D8%A7%D9%86_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D8%A8%D8%B4%D9%86%D8%A7%D8%B3%DB%8C%D8%AF\" title=\"\u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f\">\u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%D8%B7%D8%B1%D8%A7%D8%AD%DB%8C_%D9%BE%D8%B1%D8%B3%D9%88%D9%86%D8%A7%DB%8C_%D9%85%D8%AE%D8%A7%D8%B7%D8%A8\" title=\"\u0637\u0631\u0627\u062d\u06cc \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\">\u0637\u0631\u0627\u062d\u06cc \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u062e\u0627\u0637\u0628<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%D9%87%D8%AF%D9%81%D9%85%D9%86%D8%AF_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA_%DA%A9%D9%86%DB%8C%D8%AF\" title=\"\u0647\u062f\u0641\u0645\u0646\u062f \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u06cc\u062f\">\u0647\u062f\u0641\u0645\u0646\u062f \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u06cc\u062f<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%D8%A2%DA%AF%D9%87%DB%8C_%D9%87%D8%AF%D9%81%D9%85%D9%86%D8%AF_%D8%AF%D9%85%D9%88%DA%AF%D8%B1%D8%A7%D9%81%DB%8C%DA%A9\" title=\"\u0622\u06af\u0647\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0645\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9\">\u0622\u06af\u0647\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0645\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9<\/a><\/li><li 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title=\"\u0627\u0632 \u0627\u0646\u0648\u0627\u0639 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\">\u0627\u0632 \u0627\u0646\u0648\u0627\u0639 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%D8%B4%D8%A8%DA%A9%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%A7%DB%8C%D9%86%D8%B3%D8%AA%D8%A7%DA%AF%D8%B1%D8%A7%D9%85%D8%8C_%D8%AA%D9%88%DB%8C%DB%8C%D8%AA%D8%B1_%D9%88_%D9%84%DB%8C%D9%86%DA%A9%D8%AF%DB%8C%D9%86\" title=\"\u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc (\u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0648 \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646)\">\u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc (\u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0648 \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%D8%AA%D8%A8%D9%84%DB%8C%D8%BA_%D9%87%D8%AF%D9%81%D9%85%D9%86%D8%AF_%D8%AF%D8%B1_%D8%B3%D8%A7%DB%8C%D8%AA_%DA%A9%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D8%AC%D8%A7%D8%A8_%D9%88%DB%8C%DA%98%D9%86\" title=\"\u062a\u0628\u0644\u06cc\u063a \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0631 \u0633\u0627\u06cc\u062a \u06a9\u0627\u0631\u06cc\u0627\u0628\u06cc \u062c\u0627\u0628 \u0648\u06cc\u0698\u0646\">\u062a\u0628\u0644\u06cc\u063a \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0631 \u0633\u0627\u06cc\u062a \u06a9\u0627\u0631\u06cc\u0627\u0628\u06cc \u062c\u0627\u0628 \u0648\u06cc\u0698\u0646<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%D8%A7%D8%B2_%D9%84%D8%AD%D9%86_%D9%85%D9%86%D8%A7%D8%B3%D8%A8_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%DA%A9%D9%86%DB%8C%D8%AF\" title=\"\u0627\u0632 \u0644\u062d\u0646 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\">\u0627\u0632 \u0644\u062d\u0646 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/jobvision.ir\/hiring-advice\/recruitment-marketing\/#%D9%86%D9%81%D9%88%D8%B0_%D8%A8%D9%87_%D9%82%D9%84%D8%A8_%DA%A9%D8%A7%D8%B1%D8%AC%D9%88%D9%87%D8%A7_%D8%A8%D8%A7_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D9%87%D8%AF%D9%81%D9%85%D9%86%D8%AF\" title=\"\u0646\u0641\u0648\u0630 \u0628\u0647 \u0642\u0644\u0628 \u06a9\u0627\u0631\u062c\u0648\u0647\u0627 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f\">\u0646\u0641\u0648\u0630 \u0628\u0647 \u0642\u0644\u0628 \u06a9\u0627\u0631\u062c\u0648\u0647\u0627 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%DA%A9%D8%A7%D9%86%D8%A7%D9%84_%D8%A7%D8%B1%D8%AA%D8%A8%D8%A7%D8%B7_%D8%A8%D8%A7_%D8%A7%D8%B3%D8%AA%D8%B9%D8%AF%D8%A7%D8%AF%D9%87%D8%A7_%D8%AF%D8%B1_%D8%A8%D8%B1%D8%A7%D8%A8%D8%B1_%D9%82%DB%8C%D9%81_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C\"><\/span>\u06a9\u0627\u0646\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u0627\u06af\u0631 \u0628\u0627 \u062d\u0648\u0632\u0647 \u062c\u0630\u0628 \u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0622\u0634\u0646\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0627\u0631\u0647\u0627 \u0628\u0627 \u0627\u0635\u0637\u0644\u0627\u062d <strong>\u00ab\u0633\u0628\u062f \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627\u00bb<\/strong> (Talent Pool) \u0628\u0631\u062e\u0648\u0631\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f. \u0633\u0628\u062f \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u0647 \u06a9\u0627\u0631\u062c\u0648\u0647\u0627\u06cc \u0628\u0627\u0627\u0633\u062a\u0639\u062f\u0627\u062f\u06cc \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0645\u0648\u0642\u0639\u06cc\u062a\u200c\u0647\u0627\u06cc \u0634\u063a\u0644\u06cc \u062e\u0627\u0644\u06cc \u0647\u0633\u062a\u0646\u062f. \u0633\u0628\u062f \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627 \u0634\u0627\u0645\u0644 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0641\u0639\u0644\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u06a9\u0647 \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0631\u062a\u0642\u0627 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0632 \u062e\u0627\u0631\u062c \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u06af\u0647\u06cc\u200c\u0647\u0627\u06cc \u062c\u0630\u0628 \u06cc\u0627 \u0645\u0639\u0631\u0641\u06cc \u0648\u0627\u0633\u0637\u0647\u200c\u0647\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.<br \/>\n\u0633\u0628\u062f \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0631\u0632\u0627\u0646\u200c\u062a\u0631 \u0648 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0627\u062e\u062a \u00ab<strong>\u06a9\u0627\u0646\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627<\/strong>\u00bb (Talent Pipeline) \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. \u06a9\u0627\u0646\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627 \u0632\u06cc\u0631\u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0633\u0628\u062f \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0627 \u0648 \u0634\u0627\u0645\u0644 \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u062f\u060c \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u062a\u0639\u0627\u0645\u0644 \u0627\u0633\u062a\u060c \u0622\u0645\u0648\u0632\u0634\u200c\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0631\u0627 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062f\u0627\u062f\u0647 \u0648 \u0627\u0632 \u0622\u0645\u0627\u062f\u06af\u06cc \u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062f\u0627\u0631\u062f.<br \/>\n\u0645\u062b\u0644\u0627\u064b \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u06cc\u06a9\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u06a9\u0644\u06cc\u062f\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u06a9\u0647 \u0631\u0647\u0628\u0631 \u06cc\u06a9\u06cc \u0627\u0632 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0627\u0633\u062a\u060c \u0628\u0639\u062f \u0627\u0632 \u0633\u0647 \u0633\u0627\u0644 \u062a\u0635\u0645\u06cc\u0645 \u0628\u0647 \u0627\u0633\u062a\u0639\u0641\u0627 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u061b \u062f\u0631 \u0686\u0646\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u062a\u0646\u0647\u0627 \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0633\u0631\u06cc\u0639\u0627\u064b \u0648\u0627\u06a9\u0646\u0634 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f \u06a9\u0647 \u0633\u0628\u062f 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\u0645\u0648\u0631\u062f\u0646\u06cc\u0627\u0632 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0631\u0632\u0648\u0645\u0647\u200c\u0647\u0627 \u0648 \u062c\u0630\u0628 \u0627\u0641\u0631\u0627\u062f \u0635\u0631\u0641\u0647\u200c\u062c\u0648\u06cc\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B2_%D9%84%D8%AD%D9%86_%D9%85%D9%86%D8%A7%D8%B3%D8%A8_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>\u0627\u0632 \u0644\u062d\u0646 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062c\u0630\u0628 \u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0645 \u0631\u0639\u0627\u06cc\u062a \u0634\u0648\u062f\u060c \u062f\u0627\u0634\u062a\u0646 \u0644\u062d\u0646 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0647 \u062e\u0635\u0648\u0635 \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u067e\u0627\u06cc \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u0646\u0633\u0644\u06cc \u0628\u0647 \u0645\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0622\u06cc\u062f \u0627\u0632 \u0627\u0647\u0645\u06cc\u062a \u062f\u0648\u0686\u0646\u062f\u0627\u0646\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u062f\u0631 \u0622\u06af\u0647\u06cc \u0634\u063a\u0644\u06cc \u062e\u0648\u062f \u0627\u0641\u0631\u0627\u062f \u0645\u0633\u0646 \u0648 \u067e\u06cc\u0634\u06a9\u0633\u0648\u062a \u0631\u0627 \u0647\u062f\u0641 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\u0633\u0637\u0648\u062d \u0645\u062e\u062a\u0644\u0641 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u06cc \u0631\u0627 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0634\u063a\u0644\u06cc \u0648 \u0630\u0647\u0646\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u062c\u0630\u0628 \u06a9\u0646\u062f.<br \/>\n\u0627\u0632 \u0644\u062d\u0646 \u06a9\u0647 \u0628\u06af\u0630\u0631\u06cc\u0645 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u06af\u0647\u06cc\u200c\u0647\u0627\u06cc \u062c\u0630\u0627\u0628\u06cc \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f \u0628\u0627\u06cc\u062f \u0628\u0647 \u0645\u0648\u0627\u0631\u062f \u062f\u06cc\u06af\u0631\u06cc \u0645\u062b\u0644 \u0637\u0631\u0627\u062d\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc\u060c \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u062c\u0630\u0627\u0628\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc \u0647\u0645 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u063a\u0644\u06cc \u0628\u0627\u06cc\u062f \u0628\u0647 \u062a\u0645\u0627\u0645 \u062c\u0648\u0627\u0646\u0628 \u0631\u06cc\u0632 \u0648 \u062f\u0631\u0634\u062a \u0622\u0646 \u062a\u0648\u062c\u0647 \u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u06cc\u0627\u0645 \u0631\u0627 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0631\u0633\u062a \u062e\u0648\u062f \u0645\u0646\u062a\u0642\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"%D9%86%D9%81%D9%88%D8%B0_%D8%A8%D9%87_%D9%82%D9%84%D8%A8_%DA%A9%D8%A7%D8%B1%D8%AC%D9%88%D9%87%D8%A7_%D8%A8%D8%A7_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D9%87%D8%AF%D9%81%D9%85%D9%86%D8%AF\"><\/span>\u0646\u0641\u0648\u0630 \u0628\u0647 \u0642\u0644\u0628 \u06a9\u0627\u0631\u062c\u0648\u0647\u0627 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0631 \u0628\u062d\u062b \u062c\u0630\u0628 \u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u06a9\u0627\u0631\u062c\u0648\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0648 \u0647\u062f\u0627\u06cc\u062a \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0634\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646 \u06af\u0641\u062a \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u062f\u0631 \u0641\u0631\u0627\u06cc\u0646\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0634\u0646\u0627\u062e\u062a \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 \u0627\u0633\u062a\u061b \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc \u0647\u0645 \u0634\u0646\u0627\u062e\u062a \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u0648 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0634\u06cc\u0648\u0647 \u062f\u0631\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0632\u0645\u0627\u0646 \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0634\u0645\u0627 \u0635\u0631\u0641\u0647\u200c\u062c\u0648\u06cc\u06cc \u06a9\u0646\u062f.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; color: #000000;\">\u0628\u0647 \u062e\u0627\u0637\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0647\u06cc\u0686\u06a9\u0633 \u06cc\u06a9 \u0634\u0628\u0647 \u0627\u062a\u0641\u0627\u0642 \u0646\u0645\u06cc\u200c\u0627\u0641\u062a\u062f \u0648 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u06a9\u0633\u0628 \u062a\u062c\u0631\u0628\u0647 \u0627\u0633\u062a. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0646\u062a\u0627\u06cc\u062c \u062d\u0627\u0635\u0644 \u0627\u0632 \u0622\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u062b\u0631\u060c \u0628\u0647\u0628\u0648\u062f \u0622\u0646\u200c\u0647\u0627 \u0648 \u062c\u0630\u0628 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0627\u0641\u0631\u0627\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/span><\/p>\n<\/blockquote>\n<p>\u0645\u0646\u0627\u0628\u0639:<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.indeed.com\/lead\/think-like-a-marketer?hl=en&amp;co=IR\">\u2022 Think Like a Marketer to Increase Awareness of Your Open Roles<\/a><br \/>\n<a href=\"https:\/\/www.indeed.com\/lead\/master-recruitment-marketing?hl=en&amp;co=IR\">\u2022 Recruitment Marketing: What It Takes to Do It Right<\/a><\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;56&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0644\u0637\u0641\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062f\u0647\u06cc\u062f&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 \u0627\u0645\u062a\u06cc\u0627\u0632)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;\u062c\u0630\u0628 \u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0647 \u0633\u0628\u06a9 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627\u06cc \u062d\u0631\u0641\u0647\u200c\u0627\u06cc&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" 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