Key responsibilities : 
• Lead the design, testing, execution, maintenance and reporting of automated marketing campaigns across multiple audience segments using marketing automation platforms 
• Manage the weekly reporting for customer journeys 
- ensuring everything is running in the platform as it should and that campaigns are meeting business and commercial objectives 
• Champion new techniques using marketing automation, impacting campaign design, points within the customer journey, content development, engagement strategies and conversions
• Lead the process of best practice sharing to optimize the effectiveness of campaigns whilst identifying areas of improvement in execution

 Required Skills / Experience:
• 3-4 years experience of working in a digital marketing role, executing digital marketing campaigns and applying, and analyzing performance metrics
• Practical experience in managing all technical aspects of marketing automation and CRM integration 
• A passion for staying ahead of digital trends and the application of modern marketing techniques
 • Data
-driven, analytical mindset 
- experience working with data to devise, evaluate and optimize customer journeys based on data 
• Customer
-centric 
- a passion for building insight-driven experiences that deliver value to a customer/ subscriber whilst also driving business impact 
• Commercially minded, with proven experience of delivering customer or business growth through marketing automation 
• Growth mindset 
- driven to continuously seek opportunities to grow business performance