About SnappPay

SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranian’s experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranian by providing them with better, smarter and more efficient solutions for payment and shopping.

Responsibilities:

• Develop and manage customer segments based on behavior, demographics, and preferences to effectively tailor marketing efforts.
• Create and refine customer journey maps to guide campaigns and optimize customer interactions.
• Employ advanced personalization strategies, dynamic content, and product recommendations to enhance the customer experience.
• Design and implement automated eCRM campaigns that encompass segmentation, personalization, and A/B testing to boost engagement and drive sales.
• Collaborate seamlessly with cross-functional teams to align eCRM initiatives with overarching marketing objectives and business goals.
• Monitor and meticulously report on key performance indicators (KPIs), providing regular analysis and actionable recommendations for continuous improvement.

Requirements:

• At least 2 years of experience in eCRM.
• Proficiency in SQL programming, including complex query writing, data manipulation, and performance tuning.
• Proven experience with ECRM platforms (e.g., WebEngage).
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Detail-oriented mindset with a creative flair, driven by a passion for delivering exceptional customer experiences.
• Familiarity with web analytics tools (e.g., Google Analytics).