Responsibilities:

• Design and develop new advertising products, formats, and solutions.

• Analyze market trends, competitor strategies, and customer needs to identify opportunities for ad product enhancements.
• Work with internal teams to test and refine advertising innovations.
• To play the role of “Advertisement Product Development Specialist” in cross functional teams to work on Ads products and Platform
• To design the products based on Design Thinking approach.
• To explore and identify new products ideas, untapped revenue opportunities, new markets and new customers and suggest them to management.
• To prepare product roadmap, and design commercial releases to launch the product into market step by step.
• To participate in clarification sessions, manage backlog and writing user stories 
• To manage and control all stakeholders and make sure all requirements will b considered in scope
• To conduct new product implementation, test, analysis and monitoring quality of service, before and after commercial launch also to ensure compliance to product objectives, established best practices and benchmarks, as part of value streams’ cross functional teams.
• To ensure proper rollout of new products and services throughout the wide geography of Iran.
• To coordinate development of training programs and technical support guides for product suite by CR, S&D and Legal.
• To prepare necessary reports of assigned product and services for management.
• Using agile methodology values and practices to plan, manage, and deliver solutions.
• Training, mentoring, and supporting developer team to follow agile values and practices.
• Scheduling and facilitating events, meetings, and decision-making processes.
• Monitoring progress and performance and helping teams to make improvements.
• Manage backlog and sprints by prioritizing them to make sure the ROI will be maximized
• Planning and organizing demos and product/system testing.
• Ensuring the proper use of collaborative processes and removing impediments for the scrum team
• Tracking project processes, deliverables, and financials.
• To use Jira for managing backlogs and developers tasks

Core purpose of the Job: 

• Strong knowledge of advertising technologies (AdTech), digital advertising trends, and programmatic advertising.
• Proficiency in Google Ads, Meta Ads, DSPs, SSPs, Trackers and other ad platforms.
• Experience with A/B testing, data analytics, and performance tracking.
• Strong project management and problem-solving skills.
• Excellent communication and collaboration abilities.
• To manage and monitor platform and product to deliver in agreed time
• To communicate with developers
• To design new roadmap of product
• To coordinate agile development of assigned new products and services with the objective of maximizing revenue, customer satisfaction, minimizing churn and exploring revenue opportunities.
• Work closely with engineering, design, Account managers and Business development team to implement ad solutions based on their requirements
• Coordinate with advertisers, publishers and account managers to gather feedback and improve ad UX of Ads platforms
• Ensure ad products comply with industry regulations and best practices. Advertising Strategy & Optimization