Campaign Team Lead

Job Summary:
The Campaign Team Lead is responsible for spearheading the planning, execution, and optimization of integrated marketing campaigns with a strong focus on vertical-based marketing tailored for a Qcommerce platform. This role ensures that campaign initiatives are aligned with overall brand strategy, unique vertical dynamics, and business objectives, while working closely with cross-functional teams such as performance marketing, creative, content, and data analytics.

Key Responsibilities:

• Campaign Strategy & Execution:
 - Develop and oversee end-to-end campaign strategies across digital, traditional, and social media channels.
 - Create tailored strategies for different verticals (e.g., groceries, fashion, electronics) to address the unique needs and customer behaviors within each segment on the Qcommerce platform.
 - Collaborate with campaign specialists and other marketing teams to generate innovative ideas that drive engagement and conversion within each vertical.

• Vertical-Based Marketing:
 - Leverage deep market insights to develop targeted marketing strategies for each vertical, ensuring messaging and creative elements resonate with the specific audience and product category.
 - Continuously analyze performance across verticals, adapting strategies to capitalize on emerging trends and shifting consumer preferences unique to Qcommerce.
• Team Leadership & Collaboration:
 - Manage and mentor the campaign team, fostering a collaborative environment that encourages creative problem-solving and professional growth.
 - Coordinate with other department heads (e.g., Performance Marketing, Creative, Content) to ensure cohesive messaging, particularly when addressing vertical-specific initiatives.
• Project Management:
 - Plan, schedule, and manage campaign projects, ensuring that timelines, budgets, and resource allocations are adhered to.
 - Monitor progress and adjust strategies as needed to achieve both overall and vertical-specific campaign goals.
• Performance Analysis & Reporting:
 - Establish key performance indicators (KPIs) for campaigns and each vertical, regularly analyzing results to gauge success and identify areas for improvement.
 - Provide detailed performance reports to senior management, offering actionable insights and recommendations for future campaigns tailored to vertical markets.
• Market & Trend Analysis:
 - Stay abreast of industry trends, competitive activities, and consumer behaviors within each vertical to inform and refine marketing strategies.
 - Experiment with new marketing channels and tactics to continually improve campaign effectiveness across the Qcommerce platform.

Qualifications & Skills:
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in campaign management and vertical marketing within a dynamic, fast-paced environment, ideally in Qcommerce or related industries.
• Strong leadership and team management skills with the ability to motivate and guide cross-functional teams.
• Excellent project management, organizational, and time-management skills.
• Analytical mindset with proficiency in data analysis tools to assess campaign performance across various verticals.
• Exceptional written and verbal communication skills, with an ability to translate complex market insights into actionable campaign strategies.