About SnappPay

SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranian’s experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranian by providing them with better, smarter and more efficient solutions for payment and shopping. 

About Role
As a Performance Marketing Specialist at SmappPay, you help businesses plan, execute, and manage online marketing campaigns to effectively engage and retain customers. Additionally, you measure the success of these campaigns to develop brand strategies that reduce lead costs and increase return on investment (ROI).

Responsibilities

• Manage ad networks (e.g., Yektanet, MediaAd, etc.)
• Plan Google Ads campaigns
• Create and optimize performance tools.
• Analyze and report KR of each digital campaign
• Regularly report and optimize PPC actions
• Manage digital routine actions
• Manage landing pages and regular CMS like WordPress or Bootstrap, etc
• Manage routine SEO actions
• Design routine campaigns in awareness, retargeting, and retention layers
• Increase the impact of digital channels in campaigns
• Optimize PPC channels weekly
• Provide weekly reports on dashboards based on performance KRs

Requirements

• Proficiency in designing campaigns using Google Ads and ad networks
• Expertise in GA4 reporting, including setting up events and parameters in Tag Manager and GA4
• Strong performance and data analysis skills
• Proficiency with common CMS tools
• Expertise in using PPC tools such as Google Ads or VODs
• Familiarity with SEO functions and optimizing SEO channels
• Proficiency in English reading and writing
• Excellent problem-solving skills