• To articulate MTNIrancell's Digital brand strategy to position the digital identity of MTNIrancell through the presence of its digital services in the market.
• To develop and ensure implementation of brand and media frameworks and policies for the MTNIrancell Digital brand.
• To manage the development of the MTNIrancell digital P&S marketing, including SEO, SMO, and social media management.
• To manage the MTNIrancell Digital P&S Brand perception in consumer segments to ensure it aligns entirely with the digital brand strategy.
• To develop a framework for research to ensure continuous analysis of available data to determine the positioning of MTNIrancell's P&S brand.
• To monitor MTNIrancell's Digital P&S brand image in traditional and digital media and ensure alignment with the Digital Brand strategy.
• To have an overarching control and management of activities of advertising, media, and creative agencies.
• To have control and management over PR activities to ensure their alignment with digital brand identity and to control and monitor the social media and news releases regarding the digital P&S of MTNIrancell.
• To manage the measurement of NPS of MTNIrancell digital P&S quarterly to check the customer satisfaction so that the digital P&S owners can make necessary changes to their products.
• To manage the collaboration with the different teams in Digital (DG) department to prepare the communication plans for MTNIrancell DG P&S.
• To manage the relationship with the advertising agencies to ensure on-time delivery of the requests, on-time pitches, and proposals and ensure the payment process and the invoices with these agencies are on track
• To manage the development of the quarterly reports on the DG branding activity, including the branding factors, social media KPIs, DG brand budget, NPs, and the related measurements.
• To manage the presence of MTNIrancell DG P&S in the related exhibitions and the sponsorship plans.
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