Job Description:
Daily Monitoring and Analyzing marketing KPIs (Order, New user, CPO, CAC, etc)
Developing and executing marketing campaigns based on marketing objectives (order growth, branding, lead generation, etc)
Analyzing and optimizing Marketing campaigns from different aspects (CX, Cohort Analysis, Channel performance, etc)
Developing appropriate communication strategies to support integrated campaign objectives and performance targets.
Knowledge :
Principles of marketing (Customer journey funnel, STP, 4Ps, etc)
Digital marketing and types of campaigns like CPC, CPI, etc.
Advertising through Social Media
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