Job Summary:
As a Marketing Business Partner at Digipay, you will be responsible for developing and executing B2C/B2B marketing strategies to drive lead generation, brand awareness, and customer engagement. Your creative and data-driven approach will play a key role in expanding our market presence and driving growth within our target business audience.

Key Responsibilities:
Develop and execute comprehensive marketing plans that align with the company's objectives and target customer segments.
Manage and optimize the focus of marketing campaigns.
Implement lead generation tactics to acquire and nurture leads through marketing automation and eCRM systems.
Monitor campaign performance, analyze data, and provide actionable insights to optimize marketing efforts.
Work closely with the sales team to align marketing efforts with the B2B sales cycle and provide them with the necessary tools.
Stay updated on industry trends, competitor activities, and emerging technologies to adapt marketing strategies accordingly.
Plan and coordinate participation in relevant trade shows, conferences.
 
Qualifications: 
Marketing, Communications, or a related field’s education or proven knowledge. 
3+ years of experience in marketing.
Strong analytical skills and experience with marketing analytics tools.
Excellent written and verbal communication skills, including the ability to create compelling B2B-focused content.
Familiarity with B2B marketing technology and software.
Results-driven and passionate mindset.
Ability to work independently and collaborate effectively with cross-functional teams