In Jabama We are currently seeking a highly skilled and motivated Performance Marketing Acquisition Lead to drive customer acquisition through strategic and data-driven marketing initiatives. The ideal candidate will have a strong background in performance marketing, a track record of optimizing campaigns for efficiency, and the ability to lead a team to achieve acquisition targets including SEM and digital advertising and install campaigns


Key Responsibilities:
Strategy Development, Formulate and execute comprehensive performance marketing strategies focused on customer acquisition. Leverage data and analytics to identify high-performing channels and tactics.

Campaign Optimization:
Oversee the planning, execution, and continuous optimization of performance marketing campaigns across various channels, including google adwords and display advertising.

Data Analysis: 
Utilize data analytics tools to analyze campaign performance, customer behavior, and conversion metrics. Implement insights to improve targeting, messaging, and overall campaign effectiveness.

Budget Management:
Manage and allocate budgets effectively to maximize return on investment (ROI). Monitor spending, analyze cost per acquisition, and adjust budgets based on performance.

Collaboration:
Work closely with cross-functional teams, including product, analytics, and creative teams, to align performance marketing efforts with overall business goals and product launches.

Testing and Experimentation:
Drive a culture of testing and experimentation to identify new opportunities and optimize existing strategies. Implement A/B testing and other methods to enhance campaign performance.

Reporting:
Generate regular performance reports and dashboards, providing insights to senior management. Communicate key findings, trends, and recommendations for improvement.


Qualifications and Skills:

Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
Proven experience in performance marketing, with a focus on customer acquisition and google adwords campaign optimization.
Strong analytical skills and proficiency in using data analysis tools such as Google Analytics, Adobe Analytics, or similar.
Leadership experience with the ability to inspire and guide a high-performing team.
In-depth knowledge of various performance marketing channels and platforms.
Familiarity with marketing technology and automation tools.
Excellent communication and collaboration skills.
Results-oriented mindset with a focus on achieving and exceeding performance targets.
If you are a strategic thinker with a passion for optimizing performance marketing campaigns and leading a team to success, we invite you to apply for the Performance Marketing Acquisition Lead position and contribute to our company's growth.