Platform Marketing Automation Specialist

About the Role:
DigiKala is looking for Marketing Automation Specialist. As a member of Platform Journey team, you will analyze how sellers feel, do, and think to define seller journey maps based on them to sustain and increase Average NMV growth and decrease churn rate. To design journeys, you have to define metrics to segment sellers and define actions according to the journey map and sellers’ potential. Defining Testing and tracking methods to assess the processes, journeys, actions, and communications. Platform Journey team works collaboratively with BI, Sales, Marketing, Operation, and seller marketing teams.
You will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Job Description:
Analyzing seller’s experience on DigiKala processes
Defining Metrics to recognizing sellers potentials and creating personalized experiences
Clarifying, facilitating and customizing Processes according to the seller’s needs
Analyzing the data to check the performance of sellers (both sales and operational side) to recognize the symptoms
Communicate and negotiate with all departments based on projects and needs
Defining seller journeys for other teams and departments based on objectives
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
Understand and evaluate journey metrics and performance
Work with management to define KPIs, create reporting, analyze journey performance
Plan and perform A/B testing to define and execute enhancements to
productivity, conversion rates and sales growth
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

Requirements:
1+ years’ experience in related field such as Marketing Automation.
Proficiency with Microsoft Office
English language is a plus
Knowledge of Data analytics is preferred
Business analytics skills is preferred
Project management
Experience managing marketing automation
Experience using a CRM
Analytical skills
Ability to think creatively
Problem-solving ability
Strong communication skills
Team Work
Knowledge of E-commerce industry is preferred