Roles and Responsibilities:

• Develop and integrate content marketing strategies.
• Develop and execute off-page SEO strategies, including link building strategy and outreach.
• Optimizing copy and landing pages for search engine optimization.
• Write original content for webpages – blog to improve SEO
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
• Apply changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Optimize the website for mobile users, given the increasing use of mobile devices in accessing online content.

Education:
Graduated from computer information engineering, Marketing, Commerce or other relevant field.

Experience:
Minimum of 2 years’ experience in an area of specialization; with experience in supervising others.
Experience in digital marketing and social channels is a plus.

Knowledge/Skills / Ability:

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, Semrush, Screaming Frog, Ahref, Moz, Search Console, …).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• A good understanding of PR and how to get the right messages out there.
• Proven success in link building and viral SEO strategies.
• A deep understanding of mobile strategy and how it relates to SEO.
• Knowledge of keyword research and data mining tools.