• Develop and manage customer segments based on behavior, demographics, and preferences to tailor marketing efforts effectively.
• Create and refine customer journey maps to guide campaigns and optimize customer interactions.
• Employ personalization strategies, dynamic content, and product recommendations to elevate the customer experience.
• Design and implement automated ECRM campaigns encompassing segmentation, personalization, and A/B testing to foster engagement and drive sales.
• Collaborate seamlessly with cross-functional teams to align ECRM initiatives with overarching marketing objectives and business goals.
• Monitor and meticulously report on key performance indicators (KPIs), furnishing regular analysis and actionable recommendations for continuous improvement.

Requirements:

• Proficiency in SQL programming, encompassing complex query writing, data manipulation, and performance tuning.
• Demonstrated experience working with ECRM platforms.
• Strong analytical prowess, with the ability to decipher data and translate insights into actionable strategies.
• Detail-oriented mindset paired with a creative flair, driven by a passion for delivering exceptional customer experiences.
• Familiarity with web analytics tools (e.g., Google Analytics).