Job description

·         Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in international markets.

·         Develop marketing strategies and plans tailored to specific target markets, taking into account cultural, economic, and regulatory factors.

·         Identify market entry opportunities and develop go-to-market strategies for new regions.

·         Develop and maintain brand positioning and messaging for international markets, ensuring consistency across all marketing channels.

·         Adapt marketing materials and content to resonate with the target audience in different regions.

·         Ensure brand guidelines are followed by regional marketing teams and external partners.

·         Collaborate with regional marketing teams to develop and execute marketing campaigns, promotions, and product launches in international markets.

·         Create compelling and localized marketing content, including advertisements, social media campaigns, email marketing, and website content.

·         Monitor campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights.

·         Identify and evaluate distribution channels and partners in international markets.

·         Develop and maintain strong relationships with distributors, resellers, and strategic partners.

·         Collaborate with channel partners to develop joint marketing programs and initiatives.

·         Develop and execute digital marketing strategies to increase brand visibility and drive traffic and leads in international markets.

·         Plan and coordinate international trade shows, exhibitions, conferences, and other marketing events.

·         Develop and manage marketing budgets for international markets.

·         Lead and manage a team of international marketing professionals, providing guidance, mentorship, and support.

·         Collaborate with cross-functional teams, including sales, product management, and regional marketing teams, to align marketing strategies with overall business objectives.

Qualifications

·         Proven experience in international marketing, preferably in a global or multi-national company.

·         In-depth knowledge of international marketing strategies, market dynamics, and cultural considerations.

·         Strong understanding of branding, marketing principles, and best practices.

·         Experience in developing and executing marketing campaigns across various channels, including digital and traditional.

·         Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and email marketing.

·         Excellent analytical skills and ability to interpret market research and performance data.

·         Strong project management and organizational skills.

·         Leadership skills and the ability to inspire and motivate a team.

·         Excellent communication and collaboration skills.

·         Fluency in multiple languages is a plus.