Mastery of Concepts and Specialized Knowledge in Tourism Marketing
Collaborating with the product team to fully understand products and services, translating technical features into customer-focused benefits, and generating ideas for marketing campaigns.
Developing campaign strategies, creating valuable propositions for customers, selecting target audiences, and drafting promotional plans.
Analyzing past sales trends.
Analyzing competitors' operations and marketing activities.
Gathering and reviewing information to assess market conditions and potential, as well as identifying consumer needs.
Setting sales targets and market share quotas.
Aligning the quantity, timing, and characteristics of demand.
Expertise in analyzing marketing data and turning it into actionable strategies.
Ability to work in teams with various departments within the organization and with external companies.
Developing marketing strategies to achieve sales objectives.
Data-driven decision making: Strong skills in analyzing marketing data to make informed decisions and improve campaign effectiveness.
Familiarity with digital marketing tools: such as Google Analytics and eCommerce platforms for analyzing and managing advertising campaigns.
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