ECRM Senior Expert

About TAPSI:

Here at TAPSI, every ride propels us towards a greater purpose. As a dynamic player in the ride-hailing industry, we're driven by a vision to redefine transportation and delivery while making a meaningful social impact. At TAPSI, we're committed to assembling the brightest talents and fostering a culture of performance excellence. Join us on our journey to drive change, innovate relentlessly, and shape the future of mobility

About the Role:

As a Senior Expert in ECRM and Marketing Automation, you will take charge of designing and executing advanced customer journeys, optimizing incentive programs, and leveraging data to enhance communication strategies. Your efforts will have a direct impact on user engagement, retention, and the overall success of our Super App.

Responsibilities:

• Lead the design and optimization of customer journeys using Web Engage, manage incentive strategies, and enhance communications through data-driven insights to boost user engagement.
• Develop and execute incentive programs, including creating and distributing promo codes, to drive user actions and improve campaign effectiveness.
• Use SQL to analyze customer data, create targeted segments, and support personalized communication strategies.
• Collaborate with cross-functional teams, including product, analytics, and customer support, to ensure alignment of ECRM initiatives with business goals.
• Monitor, analyze, and report on the performance of automated marketing campaigns, providing actionable insights to continually improve outcomes.
• Work closely with ventures and stakeholders, translating complex data into insights and ensuring alignment on campaign performance and improvements.

Requirements:

• Minimum of 3 years of experience in ECRM, Marketing Automation, or a related field, with a focus on Web Engage and customer journey creation.
• Proficient in SQL for data extraction and manipulation, with the ability to create targeted segments and personalized campaigns.
• Proven track record in managing incentive programs, including the strategic use of promo codes to enhance user engagement.
• Strong analytical mindset, with the ability to interpret data and apply insights to optimize marketing strategies.
• Excellent verbal and written communication skills, with a focus on effective collaboration with ventures and internal stakeholders.
• Technical skills in Python and PySpark are a plus.