Key Responsibilities:

•  Develop, implement, and manage social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
•  Create, curate, and schedule engaging and visually appealing content (images, videos, and copy) that aligns with the brand voice and marketing goals.
• Monitor, track, and report on social media metrics and performance (engagement, reach, impressions, etc.).
•  Engage with followers, respond to comments and messages, and foster community growth.
•  Collaborate with the marketing team to ensure brand consistency and alignment with marketing campaigns.
•  Stay up to date with industry trends, platform updates, and competitor activities.
•  Manage paid social media campaigns, including audience targeting, budgeting, and performance tracking.
•  Work with influencers and partners to promote brand initiatives.
•  Analyze data and adjust strategies to improve performance and achieve goals.

Qualifications

•  Bachelor’s degree in journalism, public relations and communications and related field
•  Proven experience as a Social Media Specialist or similar role.
•  Strong knowledge of social media platforms and best practices.
•  Proficiency with social media management tools (e.g., Hootsuite, Buffer).
•  Excellent written and verbal communication skills.
•  Creative thinking and the ability to generate fresh ideas for content.
•  Experience with social media analytics and reporting tools.
•  Understanding of SEO and web traffic metrics.
•  Ability to work independently and as part of a team.

Preferred Qualifications:

•  Experience with paid social media advertising.
•  Basic graphic design skills (e.g., Adobe Photoshop, Canva).
•  Knowledge of influencer marketing.