Job Description
A job description for an SEO Senior Specialist typically focuses on the skills and responsibilities required to improve a website's visibility in search engine results, primarily through technical means. This involves optimizing the structure and code of a website to make it more search engine friendly, improving site speed, ensuring mobile optimization, and much more. Below is a sample job description that outlines the typical duties, skills, and qualifications needed for this role.!
Job Overview :
We are seeking an experienced SEO Technical Senior Specialist to join our Performance marketing team. The ideal candidate will have a deep understanding of search engine algorithms, experience with website analytics, and a passion for optimizing website architecture to improve search engine rankings. This role involves working closely with the web development and product teams to implement SEO best practices and strategies across our website.
Responsibilities:
Conduct thorough SEO audits to identify technical issues affecting website visibility and performance in search engines.
Implement on-page optimization techniques, including meta tags, headings, internal linking, and structured data markup.
Work with the web development team to ensure website architecture, mobile optimization, site speed, and other technical factors are optimized for search engines.
Monitor and analyze website performance using tools such as Google Analytics and Google Search Console, identifying areas for improvement.
Stay updated with the latest SEO trends, algorithm updates, and industry best practices to implement effective SEO strategies.
Collaborate with content creators to ensure that content is optimized
Requirements
Experience with site architecture and HTML markup
Familiarity with technical SEO tools
Familiarity with basics of programming algorithms
Proficient in javascript
Ability to troubleshoot and debug SEO issues
Proficiency in optimizing site speed and performance
In-depth knowledge of schema markup
Understanding of server and hosting configurations
Expertise in URL structure and redirect management
Understanding of search engine algorithms and updates
Experience with international and multilingual SEO
Knowledge of SEO for different CMS platforms
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