eCRM Specialist

 - Develop and implement targeted CRM strategies to support business goals (customer acquisition, retention, and re-engagement).
  - Collaborate with internal teams to align eCRM activities with broader digital marketing strategies.
  - Manage customer databases, ensuring proper segmentation for effective campaign delivery and targeted communication.
Data Analysis & Reporting:
  - Conduct A/B testing and analyze customer data to improve customer engagement and retention strategies.
  - Provide insights and recommendations based on campaign performance data, including campaign and CRM metrics.
  - Generate regular performance reports to track key performance indicators (KPIs) for both CRM and digital marketing efforts.
Customer Segmentation & Personalization:
  - Implement CRM strategies that enhance customer segmentation and personalization, driving more effective communication and engagement.
  - Utilize customer data to create lifecycle marketing campaigns, such as customer onboarding and post-purchase follow-ups.
Collaboration:
  - Work closely with cross-functional teams, including content, design, and product teams, to ensure cohesive messaging across channels.
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 1 year of experience in performance marketing, particularly in optimizing eCRM journeys or Google Ads and CPC campaigns.
- Hands-on experience with eCRM platforms (e.g., WebEngage,Insider).
- Proficiency in Google Analytics and campaign management.
- Strong analytical skills with a data-driven mindset.
- Knowledge of SEM, and PPC marketing principles.
- Experience with A/B testing, campaign optimization, and customer segmentation.
Skills:
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in Excel or other data analysis tools like looker studio.
- Strong problem-solving skills and attention to detail.