Senior Google Ads specialist

We are seeking a senior Google Ads specialist to help us create and manage effective pay-per-click (PPC) and other kinds of Google Ads campaigns. The ideal candidate will have a working knowledge of Google Ads and Google Analytics, Google Looker Studio, and travel industry experience.
Responsibilities

• Develop and implement Google Ads strategies to achieve business goals.
• Create and manage effective ad campaigns, including keyword research, ad copy development, and bidding strategies.
• Monitor and optimize campaigns to improve performance and ROI.
• Analyze campaign data to identify trends and opportunities.
• Report on the campaign results to the manager.
• Stay up-to-date on the latest Google Ads features and best practices.
• Monitor daily and monthly budgets to ensure efficient allocation of ad spending budgets.
• Use Google Ads features like scripts and automatic rules to ensure the best performance on the ad traffic gain and budget spending.
• Deep understanding of the bid strategies and adjustments to meet campaign objectives and the best performance.
• Having a deep understanding of performance marketing concepts to provide the most suitable strategies matching business supply conditions, goals, and sales is a great
• Provide budget recommendations and forecasts.
• Stay up-to-date on the competitive landscape and adjust strategies accordingly.
• Identify opportunities to gain a competitive advantage.

Requirements:

• 3+ years of experience in Google Ads management.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Advanced knowledge of tools such as Google Ads, Google Analytics, Google Looker Studio, and Google Tag Manager.