Trade Marketing Administrator

Mission:

• To administrate assigned projects and collaborate with other project teams for marketing-related initiations. 
• To run campaigns and BTL activities per Companies' KPIs.

Roles & Responsibilities:

• To execute trade-marketing activities of the brand to achieve defined KPIs to ensure proper improvements in brand visibility in different Media.
• To execute retail-specific go-to-market plans in coordination with marketing.
• To conduct regular market visits in sales channels to monitor Visibility standardization, POSM, Products and services availability, prices and communication about product value, benefits, and promotions.
• To identify issues in field marketing activities from the Brand perspective and report them to the line manager.
• To identify trade-marketing opportunities, customer issues, competitor activities, etc., and propose solutions on them to the line manager.
• To work closely with sales to ensure trade activities are aligned with sales and companies' objectives.
• To execute MKTRoadshows, BTL activities and company events, and promotional activities.  
• To follow up and monitor assigned operational tasks related to exhibitions, events, promotions, and marketing campaigns with third parties.
• To conduct soft merchandising and spread awareness in sales channels align with planned and live promotions/marketing activities.
• To identify necessary Point of Sales materials and tools required, and raise to the manager to increase brand presence and customer experience.
• To collect information on geographical market trends and developments, market needs, behavior, and customers patterns and provide related reports.
• To maintain customer responses at an effective level through integrated segmented direct campaigns.

Education:
Bachelor Degree in Commerce (Marketing/ Communication) or related

Experience:

• Minimum of 2 years experience in an area of specialization; with experience in working with others
• Experience working in a small to medium  organization
• Minimum 2 years proven Trade marketing experience

Technical Competencies:

• Clerical
• Brand Health Tracking
• Field Marketing
• Retail Marketing
• Trade Marketing