Digital Marketing Specialist

About Us: We are a leading SaaS provider in server and website monitoring, offering global, real-time insights for Linux and Windows systems. Our solution helps organizations maintain high reliability with built-in uptime and health tracking, and we’re seeking a results-driven Digital Marketing Specialist to increase our online visibility, drive conversions, and elevate our brand within the competitive SaaS landscape.

Working hours and days are flexible and negotiable. The job is remote, but it could be hybrid if you prefer! 
Note: Candidates with skills or foundational knowledge in IT—especially in areas like web hosting, monitoring, uptime, or server management—will be given priority.

Primary Responsibilities

 Website Analysis & Improvement

• Regularly audit and optimize the website for user experience, SEO, and performance.
• Develop new pages and targeted landing pages that drive conversion and engagement.

Google Ads & Conversion Management

• Plan, execute, and manage Google Ads campaigns, focusing on ROI and lead acquisition.
• Monitor and optimize conversion rates on key landing pages, improving user journey and free-to-paid upgrades.

Email Marketing and Nurturing

• Manage and optimize email journeys, including onboarding, re-engagement, and upgrade prompts to drive user engagement and conversions.

Social Media Marketing

• Strategize, create, and manage social media content, particularly on LinkedIn and Twitter, to drive awareness and engagement within the IT and sysadmin communities.

Content Creation & SEO Optimization

• Write and publish high-quality blog content and technical documents that resonate with our target audience, improving organic visibility.
• Conduct keyword research and competitor analysis to strengthen SEO strategy and improve rankings.

Secondary Responsibilities

• Competitive Analysis & Market Research
• Analyze and benchmark our offerings against competitors to identify unique selling points, emerging trends, and market gaps.
• Conduct market research to validate product-market fit and identify potential areas for new features or improvements.

Multimedia Content Development

• Create screen recordings of our SaaS in action, crafting engaging demos with AI voiceovers to showcase key features.

Content & Documentation Review

• Review website content, blog posts, and technical documentation for consistency, clarity, and alignment with brand voice.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, preferably within SaaS or tech-focused roles.
• Proven experience with Google Analytics, Google Ads, and SEO tools (e.g., Ahrefs, SEMrush).
• Hands-on experience in website CMS, email marketing platforms, and social media management tools.
• Strong writing skills and a portfolio of content marketing or technical writing.
• Excellent analytical skills, with experience in conversion optimization and A/B testing.
• Creative mindset with a keen eye for identifying market trends and improving the user journey.

Preferred Skills:

• Experience with AI tools for content creation and voiceovers.
• Knowledge of automation tools like Zapier, and CRM systems like HubSpot or Salesforce.
• Basic design skills in Canva, Adobe Suite, or similar for social and website content.

Why Join Us? You’ll play a pivotal role in shaping our online presence and expanding our market reach in a global SaaS environment. We offer a dynamic, innovative work culture where you’ll collaborate with a team of experts and contribute to projects that drive impact. If you’re passionate about marketing in the SaaS space and want to grow with a forward-thinking company, we’d love to meet you!