Private Label Category Manager | Home Vertical

Candidate should be able to provides short and mid-term strategic and tactical direction for Private Label brand initiatives. This position is responsible for managing the preparation, creation, execution and follow-up of current and new plans, working closely with the key account team and customers in order to develop new proposals and activate strategies to build sales growth in the key categories.

Responsibilities:

·     Full private label/brand ownership including development, implementation and on-going management

·     Lead development and execution of private label brand plans to meet sales and profit goals

·     Spearhead innovation, development and launch, encompassing product, packaging and communications for all private label NPDs

·     Manage via brand marketing manager agency on strategy and creative development for private label projects

·     Manage cross-functional teams (internal packaging, purchasing, product operations, BI) in the development and execution of private label brand initiatives

·      Project management and cross functional team leadership to move projects forward on timely basis

·     Collaborate with key account team and customers to provide, ideas, strategies and initiatives

·      Build strong and lasting relationships with cross functional partners, including sales, trade marketing, finance and operations

·      Manages and implements key account events in coordination with key account and trade marketing teams

·      Coordinate, plan and implement marketing activations, brand placement, brand awareness product requirements and special initiatives

Requirements:

• Strategic influencing abilities & proven leadership capability

•          Strong portfolio of planning, negotiation, market study and competitor analysis

• Advertising development and new product innovation experience helpful
• Excellent organization skills and ability to prioritize tasks
• Perfect presentation and communication skills
• Able to manage complexity and multiple priorities simultaneously
• Ability to meet deadlines and collaborate with a team

•          BS Degree in Business Administration, Marketing or related field

•          Minimum 5 years successful professional experience

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