TAPSI Garage - Campaign Management Team Lead

About Tapsi Garage
Tapsi Garage is TAPSI Group's dedicated platform for car spare parts and consumables, leveraging our expertise to revolutionize the automotive e-commerce experience. Our mission is to provide the parts and equipment you need—reliably, efficiently, and with a commitment to exceptional service. 

About the Role
The Marketing Specialist will be the first key member of the Tapsi Garage team, responsible for driving its marketing efforts from the ground up. This role is perfect for a versatile marketing generalist who excels in E-CRM, marketing automation, digital and SEO. The ideal candidate will have a hands-on approach and the ability to implement strategies that nurture leads and optimize user engagement.

Responsibilities

• Develop and Execute Marketing Campaigns: Plan, execute, and optimize marketing campaigns across digital channels, focusing on middle-funnel activities to nurture and convert leads.
• E-CRM Management: Lead E-CRM efforts to enhance customer engagement, loyalty, and lifecycle management through personalized communication and targeted campaigns.
• Marketing Automation: Implement and manage marketing automation processes to streamline campaigns, improve efficiency, and optimize the user journey.
• SEO Implementation: Conduct basic SEO activities to improve organic search visibility and drive qualified traffic to the website.
• Data Analysis & Optimization: Analyze campaign data to track performance, measure success, and make data-driven recommendations for improving conversion rates and user engagement.
• Collaborate with Cross-Functional Teams: Work closely with product, creative, and other teams to align on marketing goals, messaging, and overall strategy.

Requirements

• Bachelor’s Degree: In Marketing, Business, or a related field.
• General Marketing Experience: Proven experience as a generalist in marketing, with a strong understanding of E-CRM, SEO and campaign management.
• Analytical Skills: Strong ability to interpret data, analyze campaign performance, and derive actionable insights to improve marketing outcomes.
• Digital Marketing Proficiency: Familiarity with digital marketing tools and platforms, including automation tools (e.g., Web Engage) and SEO best practices.
• Technical Aptitude: Basic understanding of query languages and database management is a plus.
• Communication & Organizational Skills: Excellent communication skills, with the ability to manage multiple projects and deadlines effectively.