Roles and Responsibilities:

• Develop and integrate content marketing strategies.
• Develop and execute off-page SEO strategies, including link building strategy and outreach.
• Optimizing copy and landing pages for search engine optimization.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
• Apply changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console and prepare monthly report.
• Stay aware of competitors' SEO strategies and market trends.
• Researching and implementing content recommendations for organic SEO success.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Write original content for webpages – blog to improve SEO.
• Monitor the algorithms set by the search engines to keep up to date with changes.
• Drive targeted and loyal traffic to a website by community building.
• Optimize the website for mobile users, given the increasing use of mobile devices in accessing online content.

Education:
Graduated from computer information engineering, Marketing, Commerce or other relevant field.
Keyword Research:
Identify and research relevant keywords related to the company, products, and services.
Analyze competitors' keywords and industry trends to stay ahead.
On-Page SEO:
Optimize website content, including product/service pages, for target keywords.
Ensure proper structure for website.
Content Strategy:
Develop a content strategy aligned with the company's goals and target audience.
Create and optimize high-quality, engaging content for both users and search engines.
Implement a blog or resource section for regular content updates.