At Okala, we are changing the game in the Fast-Moving Consumer Goods (FMCG) sector, creating a new online grocery shopping experience for Iranians. Our Campaign team collaborates to make it happen. We have an exciting opportunity for you to join us as a crucial part of our team as a Senior Copy Writer Specialist.

Responsibilities:

Conceptualize, develop, and execute creative content strategies for offline and ATL marketing campaigns that align with brand objectives and resonate with target audiences.
Write engaging and persuasive copy for diverse channels, including social media platforms, site banners, SMS and push notification copies, billboard advertisements, and other offline marketing collateral.
Collaborate closely with cross-functional teams, including marketing, design, and product teams, to ensure consistency in messaging and brand voice across all channels.
Conduct market research and competitive analysis to inform content strategies and identify opportunities for differentiation and innovation.
Generate compelling slogans, taglines, and messaging concepts that effectively communicate brand values and resonate with target audiences.
Ensure all copy adheres to brand guidelines, tone of voice, and style standards, while maintaining a high level of accuracy and quality.
Stay updated on emerging industry trends, best practices, and technologies to continuously optimize content strategies and drive campaign performance.
Requirements:
Minimum 4 years of experience as a Copywriter, with a strong portfolio showcasing expertise in developing offline and ATL marketing campaigns.
Proven track record of success in crafting compelling copy across various mediums, including social media, site banners, SMS and push notification copies, billboard advertisements, etc.
Exceptional writing, editing, and proofreading skills, with a keen eye for detail and creativity.
Strong understanding of consumer psychology, market dynamics, and advertising principles.
Ability to thrive in a fast-paced environment, managing multiple projects with tight deadlines.
Excellent communication and collaboration skills, with the ability to effectively interface with stakeholders at all levels.
Benefits:
Join our friendly and dynamic team and enjoy a range of perks, such as:
•  Weekly social events (Cinema Night and Mafia Night)
•  Professional development opportunities
•  Free breakfast every day
•  Birthday and anniversary gifts and surprises
•  Lunch and snack subsidies
•  Transportation budget
•  On-site medical care
•  Comprehensive health insurance
•  Parking space
•  Seasonal and special charges and discounts from Okala