Loyalty Club Manager

The Loyalty Club Manager is a pivotal role within the Driver Engagement Team, responsible for managing and growing the key programs that drive driver retention and satisfaction. This includes overseeing the Driver Loyalty Program, managing cross-functional ventures, and leading the Promoters Club. The ideal candidate will combine strategic thinking with operational excellence and have strong leadership and people management skills.

Key Responsibilities:

1. Driver Loyalty Program
•   Manage all aspects of the driver loyalty program, including operations, performance analysis, and growth initiatives.
•   Oversee program budgeting and reporting to ensure efficient resource allocation.
•   Collaborate with product and tech teams to enhance program functionality within the driver app.
•   Design and execute campaigns to increase driver participation and retention through loyalty initiatives.

2. Venture Management
•   Partner with other Snapp ventures to source and integrate offers and benefits for drivers.
•   Develop and maintain loyalty-specific partnerships to deliver added value to the program.
•   Negotiate and secure benefits that align with driver engagement goals and program ROI.

3. Promoters Club
•   Lead operations, reporting, and growth initiatives for the Promoters Club.
•   Manage the loyalty aspect of the Promoters Club, ensuring its alignment with overall driver engagement strategies.
•   Analyze performance data and recommend improvements to increase the club’s impact and reach.

Qualifications:

•   Experience: 5+ years in loyalty program management, CRM, or operations management, with a strong preference for candidates with experience in tech, ride-hailing, or transportation sectors.
•   Education: Bachelor’s degree in Business, Marketing, or a related field; advanced degree is a plus.
 Skills:
         •    Proven leadership and people management skills with the ability to inspire and guide teams.

         •    Strong analytical capabilities, with expertise in data-driven decision-making and KPI management.

         •    Excellent communication and negotiation skills for managing partnerships and cross-functional collaboration.

         •    Project management proficiency, with the ability to handle multiple priorities and deliver results in a fast-paced environment.

         •    A deep understanding of loyalty mechanics, partner engagement, and community-building strategies.

Soft Skills:

•   Exceptional leadership and team management abilities.
•   Strong interpersonal skills for fostering collaboration across departments and external partners.
•   Problem-solving mindset with adaptability to navigate dynamic challenges.

Key Performance Indicators (KPIs): 

•   Driver Loyalty Program Metrics: Growth in participation, engagement, and retention rates.
•   Venture Benefits Impact: Increase in the value and variety of offers available to drivers.
•   Promoters Club Performance: Growth in membership, engagement, and overall contribution to loyalty initiatives.
•   Budget Efficiency: Effective management of program resources and ROI optimization.