Campaign Manager

About Tapsi:

TAPSI started its journey in May 2016 with a team of 10 Iranian experts, and today it has transformed into a leading super app in Iran. We offer a wide range of services, including intercity and intracity travel, instant parcel delivery, food ordering, online shopping, and more—all in one platform.
With over 20 million users across 28+ cities and a team of 1,000+ passionate members, TAPSI is constantly expanding and evolving. Our team draws energy from the positive impact we make on people’s daily lives. We are committed to continuous innovation, always seeking ways to improve and grow.
Join TAPSI and discover a place where you can push your limits, innovate, and thrive!

About the role:

We are seeking a Campaign Manager to spearhead impactful marketing campaigns that drive app growth, driver retention, and acquisition. In this role, you will craft data-driven strategies aligned with market insights, oversee multi-channel campaign execution, and mentor a talented team of marketing specialists. By managing budgets, timelines, and KPIs, you’ll ensure campaigns deliver measurable success.

Responsibilities:

• Develop and execute end-to-end marketing campaigns to achieve business objectives such as increasing app downloads, driver retention and acquisition .
• Align campaign strategies with market insights, competitor analysis, and industry trends.
• Set clear KPIs and performance goals for all campaigns.
• Lead, mentor, and manage a team of marketing specialists, ensuring alignment with the company’s vision and goals.
•  Provide guidance on creative direction, messaging, and branding.
•  Coordinate with cross-functional teams (e.g., product, analytics, design, and sales) to ensure cohesive campaign execution.
•  Oversee the creation of marketing assets, including digital ads, social media content, and on-ground activations.
•  Manage campaign timelines, budgets, and resources effectively.
•  Analyze campaign performance data to identify successes, areas for improvement, and ROI.
•  Optimize campaigns based on insights to maximize effectiveness.
•  Present performance reports and recommendations to stakeholders.
•  Work on initiatives that enhance customer and driver loyalty, such as incentive programs, promotions, and community engagement campaigns.
•  Collaborate with product teams to implement feedback into customer and driver experiences.
•  Stay updated on ride-hailing industry trends, customer behavior, and emerging technologies.
•  Use insights to shape strategies that keep the brand competitive and relevant.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• 5+ years of experience in marketing.
• Proven experience in planning and executing high-impact campaigns across digital and traditional channels.
• Strong understanding of performance marketing, customer lifecycle, and retention strategies.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Exceptional communication and project management skills.