We are looking for E-CRM and Marketing Automation Specialist to join our marketing team.

Roles & Responsibilities

·       Responsible for journey development and execution, including segmentation, testing, deployment, and continually evaluate these for improvements.

·       Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

·       create reporting, analyze campaign performance.

·       Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

·       Responsible for SMS marketing

Job Requirements

·       Experience working with In track or Web Engage tools

·       Expert knowledge of user segmentation concepts and best practices

·       Must be highly organized and self-motivated with a sense of urgency.

·       Strong independent project management skills.

·       Familiarity with web analytics tools (e.g., Google Analytics).

·       Design and implement automated ECRM campaigns encompassing personalization, and A/B testing to foster engagement and drive sales.

Competency

●      Analytical Skills

●      Communication Proficiency

●      Problem-Solving Abilities

●      Emotional Intelligence

●      Strategic Thinking and Planning

●      Minimum of 1 years of ECRM and marketing automation experience.