Customer Value Analyst

Mission:

• To analyze market-related data and provide different analysis/market intelligence as input for different teams inside and outside marketing, especially market planning.

• To monitor the performance of market plans and provide reports and analysis on them for the management.

Roles & Responsibilities:

• To proactively investigate and suggest solutions from different resources including analyzed data for increasing revenue and achieving market targets
• To liaise with CR/S&D/NW/CPG/MKT Research/finance planning to collect all needed data for conducting market analysis.
• To liaise with vendors to maintain and enhance applied tools/data bases.
• To liaise with ITS representatives to define new reports and rules based on business requirements.
• To initiate URS and change on applied tools to support team activities, follow up their implementation and test them before they go live.
• To contribute in the developing promotions which will ensure that margins/revenues are maintained while reinforcing Irancell’s brand and customer image. 
• To generate and maintain an in-depth knowledge of company market and related trends through reading reports, conducting research, mass data manipulation, modeling and market data analysis from different sources.
• To provide and cater data/information for CVM planning team by providing different reports/analysis for them.
• To investigate market, analyze competitors’ offers/product/activities in market and report them to CVM planning and brand departments.
• To receive and review all CVM plans from CVM planning team, provide input for them in defining key performance indicators which is used to evaluate business performance.
• To measure business plan KPIs as per definition and report them constantly to CVM planning and escalate gaps between actual outputs with established objectives to the management.
• To provide geographical analysis of market trends and developments, customer needs, behavior and traffic patterns using related applications & software for related teams.
• To provide city and other granular level performance data and depict data via maps and analyze them constantly.
• To provide recommendations to aid NW, marketing and sales decision-making through geographical focus and at a granular (city) level. 
• To provide market and competitors insights through presentations and reports to the Top Management and various internal management teams to allow effective strategic and tactical decision-making and implementation.
• To proactively make recommendations to management concerning key intelligence items that require further consideration.
• To generate and consolidate reports as needed to meet management requirements, including different adhoc reports.

• B.Sc.  in Commerce (Marketing / Communication) or related
• B.Sc. in IT, Statistics, Applied Mathematics, Industrial Engineering would be considered

Experience:

• Minimum of 3 years’ experience in an area of specialization; 
• Experience working in a medium  organization

Technical Competencies:

• Reporting and Analysis
• Data Visualization & Presentation
• Data Gathering and Processing
• Market Intelligence
• Business Intelligence
• Customer Insight Management
• Big Data
• Customer Value Management(CVM)
• Data Mining
• Geographic Information System (GIS)