We are looking for an experienced and highly skilled Campaign Management Senior Specialist to join our Ad Service Department at Digikala. The ideal candidate will have a deep understanding of digital advertising, a strong background in campaign management, and a proven ability to drive results through effective ad strategies. This role involves planning, executing, and optimizing advertising campaigns to ensure maximum impact and ROI for our sellers .
Key Responsibilities:
- Develop and implement comprehensive advertising strategies tailored to the needs of our sellers.
- Collaborate with internal teams to understand campaign objectives and create detailed media plans.
- Oversee the end-to-end execution of advertising campaigns across various platforms.
- Ensure all campaigns are delivered on time, within budget, and meet or exceed performance expectations.
- Monitor campaign performance and implement necessary adjustments to improve results.
- Analyze data and generate insights to optimize campaign effectiveness and efficiency.
- Utilize A/B testing and other methodologies to continuously improve campaign outcomes.
- Act as the primary point of contact for sellers, providing regular updates and addressing any concerns.
- Conduct post-campaign analyses and present results to clients, highlighting successes and areas for improvement.
- Identify opportunities to streamline campaign management processes and implement best practices.
- Collaborate with the product and development teams to enhance ad platform capabilities.
- Demonstrate a strong understanding of business principles to align campaign strategies with overall business goals.
- Provide strategic recommendations to drive revenue growth and improve client satisfaction.
- Prepare detailed campaign reports and documentation, highlighting key metrics and insights.
- Maintain accurate records of campaign performance and client communications.
Requirements:
- Proven experience in campaign management, preferably within the advertising or e-commerce industry.
- Demonstrated success in managing large-scale digital advertising campaigns.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management skills and attention to detail.
- Exceptional communication and interpersonal skills.
- Strong business acumen and understanding of advertising principles.
- Bachelor’s degree in Marketing, Business Administration, or a related field.