Job Description

At Okala, we are changing the game in the Fast-Moving Consumer Goods (FMCG) sector, creating a new online grocery shopping experience for Iranians. Our Performance team collaborates to make it happen. We have an exciting opportunity for you to join us as a crucial part of our team as a  Senior Performance Marketing Specialist.

Responsibilities:

Campaign Strategy and Management:

1. Develop, implement, and manage performance marketing strategies across platforms like Google Ads,CPC, Affiliation and more.
2. Plan, execute, and optimize campaigns for Paid Search, Display, and Retargeting.
3. Collaborate with the creative and content teams to design high-performing ads.

Data Analysis and Optimization:

1. Monitor and analyze campaign performance metrics, including CTR, CVR, CPA, ROAS, and LTV.
2. Perform A/B testing for creative assets, audience targeting, and bidding strategies.
3. Use insights from analytics tools (e.g., Google Analytics, Facebook Business Manager) to refine and improve campaign performance.

Budget Management:

1. Allocate and manage budgets across campaigns to maximize ROI.
2. Forecast and report on monthly, quarterly, and annual spending and performance goals.

• Collaboration and Communication:
  1. Partner with internal teams (product, design, analytics) and external stakeholders (agencies, vendors) to align marketing strategies with overall business objectives.
  2. Provide regular performance updates to leadership and recommend actionable insights.
• Technology and Tools:
  1. Work with tools like Google Ads, Google Tag Manager, and marketing automation platforms.
  2. Ensure proper tracking and attribution for campaigns using tools like Google Tag Manager, Looker Studio, and attribution models.

Qualifications and Requirements:

• Education: 

1. Bachelor’s degree in Marketing, Business Administration, or a related field.

• Experience:
  1. 3+ years of experience in performance marketing, digital advertising, or a related role.
  2. Proven track record of managing multi-channel campaigns with high ROI.
• Skills:
  1. Expertise in PPC, SEM, Paid Social, and programmatic advertising.
  2. Proficient in analytical tools like Google Analytics, Looker Studio, and platform-specific dashboards.
  3. Strong analytical and problem-solving skills with attention to detail.
  4. Excellent communication and project management abilities.
  5. Familiarity with attribution modeling, LTV analysis, and customer segmentation.

Benefits:

Join our friendly and dynamic team and enjoy a range of perks, such as:

• Weekly social events (Cinema Night and Mafia Night)
• Professional development opportunities
• Free breakfast every day
• Birthday and anniversary gifts and surprises
• Lunch and snack subsidies
• Transportation budget
• On-site medical care
• Comprehensive health insurance
• Parking space
• Seasonal and special charges and discounts from Okala