Job Description

At Okala, we are changing the game in the Fast-Moving Consumer Goods (FMCG) sector, creating a new online grocery shopping experience for Iranians. Our Performance team collaborates to make it happen. We have an exciting opportunity for you to join us as a crucial part of our team as a  Marketing Data Analyst.

Responsibilities:

1. Data Analysis and Insights:
   • Analyze marketing campaign performance across various channels (e.g., social media, SMS, search, and display ads).
   • Provide actionable insights based on data to optimize campaign performance, customer engagement, and ROI.
   • Develop customer segmentation models for personalized marketing strategies.
2. Performance Reporting:
   • Build and maintain dashboards to track key marketing KPIs (e.g., CAC, CLV, conversion rates, CTR).
   • Generate regular and ad hoc reports to measure the effectiveness of marketing efforts.
3. Collaboration with Stakeholders:
   • Partner with marketing teams to design A/B tests, interpret results, and recommend improvements.
   • Collaborate with product teams to analyze user behavior and identify product enhancement opportunities.
4. Optimization and Strategy Development:
   • Identify trends and patterns to inform marketing strategies and drive customer-centric campaigns.
   • Evaluate attribution models to understand customer journeys and optimize marketing spend.

Requirements:

1. Educational Background:
   • Bachelor’s or Master’s degree in Data Science, Marketing, Statistics, Economics, Business Analytics, or a related field.
2. Skills and Experience:
   • 1-3  years of experience in marketing analytics or a related role.
   • Advanced Excel skills and experience with data visualization tools (e.g., Tableau, Power BI, Looker).
   • Strong knowledge of SQL for querying and manipulating data.
   • Familiar  with statistical analysis tools (e.g., R, Python) for predictive modeling and hypothesis testing.
3. Marketing Knowledge:
   • Solid understanding of marketing concepts, customer lifecycle metrics, and attribution models.
   • Experience analyzing multi-channel marketing campaigns (e.g., SEO, PPC, email, social media).
4. Technical Knowledge:
   • Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
   • Understanding of digital marketing metrics, conversion funnels, and customer journey mapping.
5. Soft Skills:
   • Strong problem-solving and critical-thinking skills.
   • Excellent communication skills to present complex data insights to non-technical stakeholders.
   • Attention to detail and ability to manage multiple projects simultaneously.

Benefits:

Join our friendly and dynamic team and enjoy a range of perks, such as:

• Weekly social events (Cinema Night and Mafia Night)
• Professional development opportunities
• Free breakfast every day
• Birthday and anniversary gifts and surprises
• Lunch and snack subsidies
• Transportation budget
• On-site medical care
• Comprehensive health insurance
• Parking space
• Seasonal and special charges and discounts from Okala