Job Description

At Okala, we are changing the game in the Fast-Moving Consumer Goods (FMCG) sector, creating a new online grocery shopping experience for Iranians. Our Performance team collaborates to make it happen. We have an exciting opportunity for you to join us as a crucial part of our team as a  Junior ECRM Specialist.

Responsibilities

1. Campaign Execution:
   • Assist in planning and executing ECRM campaigns ( SMS, push notifications,).
   • Set up and deploy campaigns using CRM platforms and marketing automation tools.
   • Ensure all communications are aligned with brand guidelines and customer preferences.
2. Data Management:
   • Collaborate with the data team to segment customer databases for targeted campaigns.
   • Monitor data quality and assist in maintaining updated customer profiles.
3. Performance Analysis:
   • Track, measure, and report on campaign performance (e.g., open rates, click-through rates, conversion rates).
   • Identify opportunities for optimization and suggest improvements based on data insights.
4. Customer Journey Optimization:
   • Support in designing customer journeys to enhance the user experience and increase engagement.
   • Participate in creating loyalty and retention strategies tailored to customer needs.
5. A/B Testing:
   • Execute A/B testing on subject lines, content, and campaign strategies.
   • Analyze results to improve future performance.
6. Cross-Functional Collaboration:
   • Work with marketing, product, and sales teams to align CRM initiatives with overall business goals.
   • Provide support for promotional campaigns, including seasonal and special offers.

Requirements

1. Skills and Experience:
   • 1–2 years of experience in ECRM, digital marketing, or a related field.
   • Familiarity with marketing automations tools.
   • Basic knowledge of segmentation and personalization techniques.
   • Analytical mindset with the ability to interpret data and provide actionable insights.
   • Proficiency in Excel and basic reporting tools.
   • Experience with A/B testing and performance optimization is a plus.
2. Soft Skills:
   • Excellent written and verbal communication skills.
   • Strong attention to detail and organizational skills.
   • Ability to work in a team-oriented environment and meet deadlines.

Benefits:

Join our friendly and dynamic team and enjoy a range of perks, such as:

• Weekly social events (Cinema Night and Mafia Night)
• Professional development opportunities
• Free breakfast every day
• Birthday and anniversary gifts and surprises
• Lunch and snack subsidies
• Transportation budget
• On-site medical care
• Comprehensive health insurance
• Parking space
• Seasonal and special charges and discounts from Okala