Market Research Manager

Mission:

• To manage market research activities to deliver required research information to its internal clients.
• To lead activities for reflecting customers/market feedback about products/offers/services.
• To manage benchmarking MTNIrancell activities against competitors in the market.
• To provide actionable insights based on data-driven customer information.

Roles & Responsibilities:

• To define market research targets and KPIs and plan action items to ensure a holistic picture of the market can be reflected in internal business units
• To interface with business units and agencies on market research projects.
• To run advertisement/campaign effectiveness surveys to optimize the advertisements MTNIrancell campaign.
• To merge the transactional data/ database with survey results to give a comprehensive market view.
• To act as SPOC in NPS, BHT, and research related matters with MTN Group.
• To provide forecasts on the NPS, and BHT and conduct analysis on their improvements.
• To conduct research on offers and value propositions of MTNIrancell.
• To conduct segmentation and clustering analysis on market data and provide related reports
• To collaborate with the relevant teams and agencies to understand the trends, landscape, competitors, and consumers, communicate across the business & identify key actions to take.
• To identify research and analytics needs in light of the strategic objectives of categories and sub-categories.
• To lead and manage all research, identifying the key actions that have an impact on business performance.
• To establish and maintain the market research PPPs ensuring alignment across key stakeholders.
• To manage research agencies and data sources to ensure quality delivery of requirements.
• To provide inputs on the preparation of the research budget, business plan, customer insight, and experience teams.
• To manage collecting and analyzing user behavior through online experiments (A/B testing), Google Analytics, benchmark studies, lab studies, and surveys.
• To understand and incorporate complex technical and business requirements into research and advocate research findings to diverse audiences through written reports and verbal presentations.
• To manage negotiations with vendors to ensure optimal pricing and service delivery.
• To manage vendors’ evaluation based on pre-defined criteria, including NPS and BHT survey insights, quality, and cost-effectiveness, and collaborate with the tender committee to select the most suitable vendor for business needs.

Education:

• BA in Commerce (Marketing / Communication) or in Statistics/ Mathematics/ Economics
• MBA degree is an advantageous

Experience:

• Minimum of 3 years’ experience in an area of specialization; with experience in supervising others
• Experience working in a medium organization

Technical Competencies:

• Data Visualization & Presentation
• English Literacy
• People Management
• Research and Development
• Market Intelligence
• Market Research
• Brand Health Tracking

Behavioral Competencies:

• Execution
• Coaching
• Operational Decision Making
• Continuous Improvement
• Monitoring Information
• Delegation and Empowerment
• Guiding team Success
• Statistical Analysis