Marketing Data Analyst | Q-Commerce

Responsibilities:

• Analyze sales and marketing data to identify trends and optimize processes in Q-commerce.
• Evaluate the performance of various teams, including ECRM, Campaign, MarCom, and Partnership, and provide solutions for performance improvement and cost reduction.
• Budgeting and forecasting revenues and expenses along with preparing analytical reports for strategic decision-making.
• Set targets and assess the level of achievement for operational and marketing teams.
• Collaborate with the ECRM team to analyze campaigns, improve communication strategies, and review return on investment (ROI).
• Work with the Campaign team to optimize performance and evaluate the success of marketing campaigns.
• Partner with the Partnership team to assess the impact of partnership programs and joint campaigns on sales.
• Provide analytical reports and dashboards to present results and insights to teams and managers.

Requirements and Skills:

• Bachelor's or master's degree in related fields such as statistics, data science, marketing, or management.
• Proficiency in data analysis tools including SQL, Excel, Python, or R.
• Experience in data visualization with tools like Power BI or Tableau.
• Ability to analyze and interpret large datasets in sales, marketing, and management contexts.
• Strong knowledge of budgeting and target setting for various teams.
• Familiarity with ECRM concepts, marketing campaigns, and business partnerships.
• Excellent communication skills to present analyses and collaborate effectively with various teams.