Art Director

The Art Director will lead the creative vision for Khanoumi’s marketing campaigns, ensuring all visual content aligns with the brand’s identity and resonates with its target audience. As a key player in Iran’s largest online beauty e-commerce, the Art Director will create captivating designs, oversee creative execution, and develop innovative strategies to elevate Khanoumi’s visual presence across all digital and offline platforms.

Key Responsibilities

Creative Vision and Strategy:
• Define and implement Khanoumi’s creative vision for campaigns, social media, and promotions.
• Collaborate with marketing, sales, and content teams to conceptualize ideas that highlight beauty and well-being products.
• Ensure the creative direction aligns with Khanoumi’s brand identity and speaks to the values of the beauty industry.

Campaign Development:
• Develop and oversee visuals for digital campaigns, including social media, Digital ads, website banners, and app content.
• Lead the creative direction for photoshoots and video production, focusing on aesthetics, trends, and storytelling.
• Create concepts for beauty promotional materials, and B2B collaborations.

Team Leadership:
• Manage and mentor designers, photographers, and videographers to produce high-quality content.
• Provide feedback and guidance to ensure the creative team delivers consistent and impactful work.
• Foster an environment of collaboration and creativity within the studio team.

Brand Consistency and Innovation:
• Maintain brand consistency across all creative assets, from social media to web banner design.
• Continuously research beauty e-commerce trends and competitor strategies to keep Khanoumi ahead in visual storytelling.
• Experiment with new design techniques and styles to keep content fresh and engaging.

Collaboration:
• Work closely with other team leads to plan and execute projects efficiently.
• Partner with the marketing team to align creative efforts with strategic goals, such as increasing user engagement and driving sales.
• Coordinate with external agencies, freelancers, and influencers as needed.

Key Requirements:

Skills and Qualifications:
• Bachelor’s degree in Graphic Design, Fine Arts, or a related field.
• 5+ years of experience in creative roles, with at least 2 years as an Art Director in e-commerce, beauty, or fashion.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and familiarity with photography and videography principles.
• Strong knowledge of e-commerce design trends is a plus
• Ability to manage multiple projects and deliver under tight deadlines.

Personal Attributes:
• Passion for the beauty and well-being industry.
• Strong leadership and decision-making skills.
• Excellent communication and presentation abilities.
• Attention to detail and a deep understanding of aesthetics.

Performance Metrics:
• Quality and originality of creative campaigns.
• Impact of visuals on sales and user engagement.
• Brand consistency across all platforms.
• Team satisfaction and growth.