Senior Digital Marketing Specialist

Job Overview:
We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to lead and drive our digital marketing initiatives. The ideal candidate will be responsible for the end-to-end execution of digital strategies across multiple channels, including social media, SEO, and performance marketing, with a focus on optimizing ROI and enhancing the user experience.

Key Responsibilities:
• Develop and implement comprehensive digital marketing strategies and campaigns across various channels (social media, SEO, paid advertising, etc.).
• Oversee the execution, optimization, and continuous improvement of digital campaigns, ensuring performance targets and KPIs are met.
• Leverage performance marketing tools and data analytics to track, analyze, and report on campaign performance, making data-driven decisions to maximize ROI.
• Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with overall business objectives.

Qualifications & Requirements:
• Minimum of 5 years of experience in digital marketing, with a strong background in the pharmaceutical or healthcare industry.
• Proven success in designing, implementing, and managing end-to-end digital strategies and campaigns.
• Expertise in utilizing analytical tools (Google Analytics, etc.) and online advertising platforms.
• Excellent communication skills and the ability to work effectively in a collaborative team environment.

Preferred Qualifications:
• Experience in the pharmaceutical, cosmetics, or healthcare sectors is highly desirable.