Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business objectives in the digital business sector.
• Identify market opportunities, analyze customer behavior, and monitor competitor activities to enhance the organization’s competitiveness.
• Plan and manage the annual marketing budget, monitor expenditures, and ensure goal achievement.
• Launch and oversee creative advertising campaigns across digital and traditional channels.
• Collaborate in the design, introduction, and promotion of new products and services to target customers and markets.
• Lead, manage, and evaluate the marketing team’s performance to achieve short-term and long-term objectives.
• Strengthen relationships with key customers, identify their needs, and provide solutions to improve the customer experience.
• Design and execute digital marketing strategies, including SEO, SEM, social media advertising, and email marketing.
• Develop and enhance the brand image in the market while ensuring adherence to brand identity standards.
• Utilize analytical tools to monitor campaign performance and deliver accurate, actionable reports to the CMO.
• Work closely with product, technology, sales, and customer service teams to achieve shared objectives.

Qualifications:

• A minimum of a bachelor's degree in Marketing Management, Business Administration, Information Technology, or related fields (Master’s degree is a plus).
• At least 6 years of relevant experience in marketing, preferably in the fintech or telecom industries.
• Proven experience in designing and implementing both digital and offline marketing strategies.
• Proficiency in digital marketing tools (Google Analytics, HubSpot, SEO, SEM) and advertising platforms.
• Strong ability to analyze complex data and deliver actionable reports.
• Familiarity with emerging technologies and trends in the fintech and telecom sectors.
• Excellent communication, negotiation, and team leadership skills.
• Experience in managing large, multifaceted projects.
• Ability to work in a dynamic and agile environment, handling shifting priorities effectively.
• Creativity and innovation in designing and executing marketing campaigns.