Key Responsibilities:
Develop and implement SEO strategies to improve search engine rankings and organic traffic.
Conduct in-depth keyword research and competitor analysis to optimize website content, meta tags, titles, and structure for SEO.
Plan and oversee content creation based on SEO insights, audience behavior, and market trends while ensuring brand tone consistency.
Monitor and enhance site speed, indexing, and technical SEO performance to align with search engine algorithms.
Develop and execute link-building strategies, establish partnerships with reputable sites, and improve the brand’s presence in relevant directories.
Track keyword rankings, organic traffic, engagement metrics, and conversion rates, providing data-driven insights using tools such as Google Analytics, Ahrefs, SEMrush, and Search Console.
Work closely with content, marketing, and social media teams to ensure consistent messaging and optimized content distribution.
Requirements:
3–5 years of experience in SEO and digital marketing.
Expertise in on-page and off-page SEO, keyword research, and content optimization.
Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
Familiarity with HTML, CSS, and web performance optimization.
Strong analytical skills with keen attention to detail.
Ability to manage projects, prioritize tasks, and collaborate effectively with cross-functional teams.
Bachelor's degree in Marketing, Journalism or  a related field.