B2B Digital Marketing specialist

Key Responsibilities:

• Campaign Planning and Execution: Develop and implement comprehensive digital marketing campaigns across various platforms, including search engines, social media, email, and display networks.
• Content Creation: Create engaging and relevant content for websites, blogs, social media, email campaigns, and other digital channels.
• Social Media Marketing: Manage social media presence across various platforms, create and schedule engaging content, run paid advertising campaigns, and monitor social media analytics.
• Email Marketing: Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows, to nurture leads and drive conversions.
• Data Analytics and Reporting: Track and analyze key performance indicators (KPIs) across all digital marketing channels, generate regular reports, and provide actionable insights to improve campaign performance.
• Website Optimization: Collaborate with web developers to optimize website performance, user experience, and conversion rates.

Personal Traits (More Important Than Qualifications):

• Flexibility and Adaptability: Ability to pivot strategies quickly in response to changing market trends, customer needs, or feedback.
• Problem-Solving and Critical Thinking: Skilled at analyzing data, identifying challenges, and implementing effective solutions to improve marketing outcomes.
• Talent/Passion: Driven by a genuine passion for digital marketing, staying updated on the latest trends and continually striving for excellence.
• Creativity: Capable of crafting innovative marketing campaigns and content that capture the attention of decision-makers in the B2B space.
• Teamwork: Strong collaboration skills to work effectively with cross-functional teams, including sales, design, and product development, ensuring seamless execution of marketing strategies.