We are an innovative and rapidly growing specialized platform dedicated to empowering women and families by offering a curated selection of high-quality products tailored to their needs. At the forefront of the digital shopping revolution, our mission is to provide an exceptional online shopping experience through seamless user interfaces and personalized solutions. Join our dynamic team and play a key role in shaping the future of specialized e-commerce.
As an E-commerce Senior CRO Specialist, you will be responsible for increasing our online conversion rates by analyzing user behavior, conducting A/B tests, and optimizing our e-commerce application. Your insights and strategies will directly contribute to driving revenue growth and enhancing the customer journey.
Responsibilities:
Conduct comprehensive analyses of e-commerce performance metrics, including conversion rates, user journeys, and funnel drop-offs using analytics tools (e.g., Google Analytics).
Design and implement A/B and multivariate tests to evaluate the effectiveness of elements, including product pages, checkout processes, and landing pages.
Collaborate with cross-functional teams, including design, development, and marketing, to create optimized user experiences that drive higher conversions.
Utilize user research methods such as surveys to gather insights into user behavior and preferences.
Develop and present reports on testing outcomes and optimization strategies to key stakeholders, providing actionable recommendations based on data findings.
Stay informed about industry trends, competitive landscape, and emerging best practices in e-commerce CRO to keep our strategies innovative and effective.
Monitor and analyze customer feedback and usability issues to identify opportunities for enhancement within the e-commerce experience.
Requirements:
Proficient in utilizing web analytics tools (e.g., Google Analytics, lookerstudio ,search console)
Familiarity with Python and SQL
Strong understanding of user experience (UX)
Excellent analytical skills, and capable of translating complex data into actionable insights.
Proven ability to work collaboratively in a fast-paced, cross-functional team environment.