Job Description
We are looking for a highly skilled and experienced Senior SEO Specialist to join our growing e-commerce team. As a Senior SEO Specialist, you will be responsible for developing and executing advanced SEO strategies to enhance the organic visibility of our laptop and digital products online store. Your expertise in SEO techniques, technical optimization, and content strategy will play a critical role in increasing website traffic, improving search engine rankings, and driving conversions.

 
Responsibilities:
Conduct in-depth keyword research and competitor analysis to identify ranking opportunities and content gaps in the laptop & tech market.
Optimize product pages, category pages, landing pages, and blog content to align with search engine best practices and user intent.
Identify and resolve technical SEO issues, including site speed optimization, structured data implementation, indexing problems, and mobile-friendliness improvements.
Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, Ahrefs, and SEMrush to provide actionable insights.
Collaborate with the technical team to ensure proper implementation of SEO recommendations, schema markup, and structured data strategies.
Work closely with the content team to ensure that all articles, product descriptions (PDPs), and category pages (PLPs) are optimized for SEO while maintaining brand consistency.
Develop and execute effective link-building strategies to improve domain authority and rankings.
Implement monthly content strategies, ensuring high-quality, SEO-driven content production.
Stay updated with the latest SEO trends, Google algorithm updates, and e-commerce SEO best practices to keep the website competitive.
Generate detailed reports on traffic trends, keyword rankings, backlink performance, and conversion rates, providing data-driven recommendations to stakeholders.
 
Requirements:
Proven experience as an SEO Specialist, preferably in the e-commerce industry.
Strong understanding of on-page, off-page, and technical SEO strategies.
Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, Similarweb, and Google Search Console.
Basic knowledge of HTML, CSS, and familiarity with JavaScript to collaborate effectively with developers.
Experience working with WordPress or other CMS frameworks and optimizing e-commerce platforms.
Strong analytical skills with the ability to interpret data and drive SEO strategies accordingly.
Excellent communication and collaboration skills to work closely with the technical, content, and product management teams.
A passion for SEO, digital marketing, and e-commerce growth strategies.

This is an exciting opportunity to work with a leading online laptop store, helping to establish and maintain its position as a top-ranked destination for tech-savvy consumers. If you have a strong SEO mindset, technical expertise, and a data-driven approach, we would love to hear from you!