Performance Marketing Specialist

Key Responsibilities:

• Plan, design, and execute performance marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other B2B channels.
• Develop multi-channel strategies for lead generation, customer acquisition, and revenue growth.
• Optimize ad creatives, landing pages, and funnel performance using A/B testing and data insights.
• Monitor and analyze key metrics (CTR, CPL, ROAS, MQLs, conversion rates) to improve performance.
• Collaborate with content, sales, and product teams to align marketing efforts with business goals.
• Implement retargeting and account-based marketing (ABM) strategies to nurture high-value prospects.
• Manage budget allocation and bid strategies to maximize ROI.
• Stay ahead of industry trends and apply the latest marketing innovations.