Digital Marketing Manager

We are seeking a highly skilled and results-oriented Digital Marketing Expert with expertise in Instagram marketing, SEO, and web sales optimization to join our team. The ideal candidate will be responsible for driving brand visibility, increasing organic traffic, and maximizing online sales through strategic Instagram campaigns, SEO best practices, and data-driven web sales strategies.

Key Responsibilities:

Instagram Strategy & Management:

+Develop and execute a comprehensive Instagram marketing strategy to grow followers, engagement, and direct sales.
+Plan to create high-quality, visually appealing content (photos, videos, reels, stories) tailored to our target audience.
+Collaborate with influencers and manage partnerships to amplify brand reach and drive sales.
+Monitor Instagram analytics and adjust strategies to improve performance and ROI.

SEO Strategy & Optimization:

+Conduct in-depth keyword research and competitor analysis to identify SEO opportunities.
+Optimize website content, meta tags, headings, and images for search engines.
+Improve website structure, speed, and mobile-friendliness for better search rankings.
+Develop and execute link-building strategies to enhance domain authority.
+Create SEO-friendly blog posts, landing pages, and product descriptions to drive organic traffic.
+Monitor and report on SEO performance using tools like Google Analytics, SEMrush, or Ahrefs.

Web Sales Optimization:

+Analyze website user behavior and sales funnel performance to identify areas for improvement.
+Implement A/B testing and conversion rate optimization (CRO) strategies to increase web sales.
+Optimize product pages, checkout processes, and CTAs to enhance user experience and drive conversions.
+Collaborate with the design and development teams to ensure the website is sales-focused and user-friendly.
+Use tools like Hotjar or Crazy Egg to track user interactions and improve website performance.
+Plan and manage Instagram ad campaigns to drive targeted traffic and sales.
+Monitor and analyze ad performance, making data-driven adjustments as needed.

Analytics & Reporting:

+Track and analyze Instagram, SEO, and web sales performance metrics (e.g., engagement rate, organic traffic, conversion rate, average order value).
+Provide actionable insights and recommendations to improve campaign effectiveness and sales performance.
+Prepare regular reports to showcase progress and ROI.

Collaboration:

+Work closely with sales teams to ensure cohesive branding and messaging.
+Stay updated on Instagram trends, algorithm changes, SEO best practices, and web sales optimization techniques.

If you’re passionate about Instagram marketing, SEO, and driving web sales, and have a proven track record of achieving results, we’d love to hear from you!