• Design, develop and execute end-to-end Social Media ads campaigns and media planning to achieve customer business goal objectives 
• Monitor and optimize campaigns to achieve key performance metrics (KPIs) such as ROAS, CPA, and CTR.
• Conduct A/B testing to identify best practices and improve campaign effectiveness
• Create and execute comprehensive performance marketing strategies tailored to display channels
• Align campaign strategies with market insights, competitor analysis, and industry trends.
• Coordinate with cross-functional teams (e.g., product, analytics, design, and sales) to ensure cohesive campaign execution.
• Oversee the creation of marketing assets, including digital ads, social media content, and on-ground activations.
• Manage campaign timelines, budgets, and resources effectively.
• Manage the network of marketing influencer for social media campaign
• Use insights to shape strategies that keep the brand competitive and relevant.
• Generate detailed reports on campaign performance, highlighting key metrics and trends
• Utilize data-driven decision-making to inform campaign adjustments and future strategies
• Stay updated on industry trends, platform updates, and emerging best practices

Required Software Skills: Online social media campaign experience in advertisement domain