Social Media Specialist

Key Responsibilities:

• Develop and implement social media marketing strategies
• Create and manage content calendars
• Oversee content creation and team collaboration
• Monitor and respond to social media feedback and messages
• Stay up to date with LinkedIn & X (Twitter) algorithms
• Run various ad campaigns (influencer, sponsored posts, banner, CPC, etc.)
• Collaborate with content and marketing teams to enhance user experience
• Lead the digital marketing process based on pre-planned weekly/monthly schedules
• Support and update the company website
• Assist in optimizing site speed, security, and technical SEO

 
Required Skills:

• High level of creativity
• Strong knowledge of keyword-based targeting for promotions
• Team management skills for content production
• Ability to analyze social media performance and optimize strategy
• Problem-solving mindset
• Content strategy development experience
• Proficiency in English, with working knowledge of Arabic and Turkish

 
Nice to Have:

• Familiarity with AI tools
• Benchmarking abilities and trend analysis
• Understanding of social media security
• Strong time management and organizational skills