Brand Innovation Manager

Identifies white space opportunities (based on local market trends, competition, and consumer behavior) to deliver compelling new product solutions consistent with company/brand strategies
Develops business cases and feasibility studies for each new projects to justify future actions;
Leads all facets of conceptualization for assigned new products/projects, including target consumer, insights, benefit, price point
Monitors market trends on existing products; identifies opportunities to improve performance of current SKUs (e.g., improved claims, better packaging, etc.)   
Leverages internal and external resources to identify relevant trends/insights to build into NPD plans  
Collaborates with R&D to ensure new product concepts align with brand strategies and values
Tracks all project KPIs and demonstrates holistic insights of assigned products and initiatives
Helps to governs on all dimensions of new product (or renovation) project management, including critical path milestones, detailed time-lines, workflows   
Adheres to all aspects of NPD  processes, ensuring timeliness, accuracy and stakeholder alignment to all deliverables
Partners with the Insights team to gather and analyze consumer data, informing the development and optimization of innovation projects
Works with the Finance team to evaluate the financial feasibility of new initiatives, ensuring they contribute to profitable and sustainable growth
Works collaboratively with Brand & Value team and IA to develop and create a brand innovation strategy, with a special focus on breakthrough innovation, new products, and new market spaces. Includes innovation in business model or strategic partnership. Explains the innovation strategy to internal and key external partners
Helps shape the culture and processes required for innovation to succeed in our organization, as well as train others on how to get better at it