Campaign Team Lead

About the Role:

We're looking for a strategic and hands-on Campaign Team Lead to drive the planning, execution, and optimization of integrated marketing campaigns across multiple product verticals (such as groceries, fashion, electronics) within our fast-paced Qcommerce platform.
You will play a critical role in shaping how different customer segments engage with our brand, working closely with cross-functional teams including performance marketing, creative, content, and data analytics. This is a great opportunity for someone who thrives at the intersection of data, creativity, and customer experience.

Key Responsibilities:

Campaign Strategy & Execution

• Develop and manage 360° marketing campaigns across digital, social, and offline channels.
• Build tailored campaign strategies for each vertical based on user behavior and market trends.
• Collaborate with marketing and business teams to launch innovative, performance-driven campaigns.

Vertical-Based Marketing

• Analyze market insights and customer segments to create targeted strategies by product category.
• Optimize campaigns based on consumer trends and data specific to Qcommerce dynamics.

Team Leadership & Cross-Functional Collaboration

• Lead and mentor the campaign team in a collaborative, fast-moving environment.
• Align with performance marketing, creative, and content teams to ensure consistent messaging.

Project & Performance Management

• Own project timelines, budgets, and deliverables for all campaign initiatives.
• Define KPIs and analyze campaign performance by vertical, turning insights into action.
• Report performance and recommendations to senior leadership.

Market & Trend Analysis

• Stay ahead of consumer trends, competitor strategies, and vertical market shifts.
• Explore and test new marketing channels to improve campaign effectiveness.

 
What You Bring:

• Bachelor’s degree in Marketing, Business, or a related field
• 4–6 years of experience in campaign or vertical marketing, ideally in Qcommerce or tech
• Strong leadership, project management, and cross-functional collaboration skills
• Data-driven mindset with experience in analytics tools (e.g., Google Analytics, Looker, etc.)
• Excellent communication skills in English (written and verbal)