Role Overview
As the Business Line manager (BLM) at Okala, you will act as the mini-CEO for your assigned business line (e.g., Chain store, Corner shop). You will own the strategy, P&L, product assortment, pricing, and performance of your line. Working cross-functionally with Operations, Marketing, Commercial, and Tech, you’ll ensure your line grows sustainably while aligning with Okala’s overall objectives.

Key Responsibilities
Strategic Ownership
·   Define and execute short- and long-term growth strategies for the assigned business line.

·   Monitor business trends, customer behavior, and competitor moves to shape direction.

·   Collaborate on the annual planning process including budgeting, forecasting, and OKRs.

P&L Management
·   Own full P&L responsibility for the business line, driving revenue growth and profitability.

·   Optimize pricing, promotions, and margins in coordination with the Pricing and Finance teams.

Performance Monitoring & Optimization
·   Set KPIs and monitor business performance using dashboards and analytics.

·   Take corrective actions based on sales trends, customer feedback, and operational bottlenecks.

·   Run A/B tests on promotions, pricings to improve results.

Cross-Functional Collaboration
·   Work with Marketing for campaigns and seasonal strategies.

·   Partner with Operations and Supply Chain to ensure service level and availability targets.

·   Align with Product & Tech teams to improve customer journey and conversion rates in your Business line.

Leadership & Communication
·   Act as the main point of contact and champion for your business line internally.

·   Mentor and guide junior specialists or analysts if applicable.

 

Qualifications
·   Bachelor's degree in Business, Economics, Engineering, or a related field (MBA is a plus).

·   4+ years of experience in category management, business ownership, or e-commerce operations.

·   Strong analytical skills and data-driven decision-making.

·   Excellent negotiation, communication, and stakeholder management skills.

·   Hands-on attitude with the ability to manage ambiguity and change.

Success Metrics
·   Revenue growth and gross margin improvements in the business line.

·   Execution of strategic initiatives on-time and within budget.

·   Customer satisfaction, Conversion and retention rates for the Business line.

Benefits

Join our friendly and dynamic team and enjoy a range of perks, such as:
Monthly social events and gathering ·

· Breakfast 

· Lunch subsidies 

· Transportation budget 

· On-site medical care 

· Comprehensive health insurance 

· Parking space 

· Seasonal and special charges and discounts from Okala 

· Occasional Gifts